Fast Food Chains And Customer Satisfaction Essay - 1721 Words

Competitive Indicators There are many fast food chains operating around the world today. They are operating in the same competitive environment. Fast food chains have been competing with each other since the 1950s. Competitors in the fast food industry compete with each other on key attributes like price, service quality, access, product selection, innovation and customer satisfaction. Fast food chains around the world frequently engage in price wars. They lower their prices in order to gain more market share. Fast food chains change their menu in order to appeal to different target markets. Fast food chains use aggressive advertising in order to attract new customers. Fast food chains fight for market share and work to increase the service quality and customer satisfaction. In regards to service quality, it is a very important part of customer satisfaction. High levels of customer satisfaction may lead to the retention of customers and it also creates positive word of mouth for fast food chains. Research has shown that customer satisfaction is a very important indicator of customer purchase behaviour. The fast food industry works hard to keep their existent customers and to attract new customers by providing high service quality and customer satisfaction. Thus, in the saturated fast food industry, service quality has become the key of survival for fast food chains. However, the service quality attributes that influence customer satisfaction in the fast food industry notShow MoreRelatedCustomer Satisfaction of Fast Food Chains5562 Words   |  23 Pagesrelationship between customer satisfaction and loyalty in the fast food industry: With relationship inertia as a mediator Ching Chan Cheng1, Shao-I Chiu2, Hsiu-Yuan Hu3* and Ya-Yuan Chang4 Department of Food and Beverage Management, Taipei College of Maritime Technology, No.212, Yen Ping N. Rd., Sec. 9, Taipei City, Taiwan. 2 The Center for General Education, Taipei College of Maritime Technology, No.212, Yen Ping N. Road, Sec. 9, Taipei City, Taiwan. 3 Department of Food Technology and MarketingRead MoreKfc Service Quality925 Words   |  4 PagesSERVICE QUALITY AND CUSTOMER SATISFACTION IN KFC CHAINSTORES The purpose of this study is investigating the service quality of KFC chain stores and how the service quality affect customer satisfaction based on the theory of â€Å"service quality† and â€Å"customer satisfaction† and the Customer satisfaction survey in website: talktokfc.com. We do the literature reviewson some important concepts to make clearer about the service quality and the level of customer satisfaction in KFC chain stores in order toRead MoreA Brief Note On The Fast Food Industry Essay1377 Words   |  6 Pages2.3 Fast food sector The commercial activity has a great importance in Mà ©xico, independently of the different categories on the market, especially in the fast food sector, since the remarkable growth in the sector sales has been accelerated, as well as the amount of companies where this sort of products are promoted and commercialized. The fast food market is constituted by the companies, as well as small ones or transnational, dedicated to the manufacturing of food consumption products; in thatRead MoreMcdonalds Production and Operations Management1038 Words   |  5 Pagesmanagement and operations, companies are able to integrate new and effective means of running their respective businesses. 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But as I conducted further research, I have come to the understanding that the issues, which plagued McDonalds was not entirely, company wide. While McDonalds was able to thrive internationally with a few minor setbacks, their issues were with the United States market. According to Robert Harley’s analysis of the McDonalds corporation, the restaurant chain did face diminished growthRead MoreMcdonald s, Burger King And Wendy s I Started1302 Words   |  6 Pagestheir main economic characteristics, secondly looking more in depth at the competition and driving forces, and lastly their key success factors. They have been striving to make changes to increase market shares as well as trying to dominate a global fast food industry by competing in the products, places, prices, and promotions they offer and geographic markets as well. These competitors mature at different life cycles whether it be from growing in the existing market opportunities, developing new diversificationRead MoreEssay about Competition Among Fast Food Chains1639 Words   |  7 PagesCompetition Among Fast Food Chains MARKETING INFORMATION NEED FOR THE FAST FOOD INDUSTRY To begin with, for the fast food industry around the world, the leading fast food chains; marketing information is wrapped around from convenience location, changing preference, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From marketing perspective, LOCATION for the fast food service toRead MoreFive Guys Burger1601 Words   |  7 Pagesusing out of box and simple solution to gain success in market. Five Guys’ philosophy setting apart from other fast food chains By careful reading of the Five Guys’ case study, I think quality product and customer satisfaction is the main philosophy of the Five Guys burger. According to Jerry Murrell We need to concentrate on the quality of our product, and the satisfaction of the customers. Five Guys maintained its philosophy of quality product for instance freshly prepared bun, fat free meat and